Payment options can decide whether a customer completes an order or leaves the checkout page. For many shoppers across Central and Eastern Europe, Cash on Delivery still feels familiar and safe. That is why COD continues to matter for ecommerce businesses that want to grow and reach more customers.
Why Merchants Should Offer Cash-on-Delivery Options to Their Customers
Cash on Delivery remains widely used across Central and Eastern European markets. For example, more than 85 percent of online stores in Greece offer cash on delivery as a payment option, making it one of the most common methods in the region. Bulgaria follows closely, with around 80% of retailers providing COD.
For shoppers, COD removes uncertainty. They know they will pay only after the parcel arrives. This is especially important for first-time buyers or customers ordering from a new store. When payment feels safer, placing an order feels easier.
For merchants, COD often leads to more completed orders. It helps attract customers who might hesitate to pay online and supports sales in regions where card payments are not always the first choice. Offering COD also helps businesses adapt to local habits instead of forcing customers to change how they prefer to pay.
Meest Offers COD Feature to Merchants and Their Customers
Meest provides a Cash on Delivery option designed for ecommerce sellers and their customers. With Meest COD, the recipient can pay by card at any Meest Box service point or with cash at selected partner locations. This gives customers real choice and keeps the delivery process simple.
For merchants, COD is part of Meest’s broader focus on practical ecommerce support. It helps sellers meet customer expectations, reduce checkout hesitation, and offer a payment method that many shoppers already trust.