Meest and Poșta Română announce a strategic partnership to expand the Meest Point Out-of-Home (OOH) delivery network across Romania, combining international cross-border logistics expertise with the country’s most extensive postal and logistics infrastructure.
In the first phase, around 1,000 pickup and drop-off locations will be activated, with a long-term ambition to scale the solution across the entire Romanian Post office network. The partnership supports international merchants shipping to Romania, improves last-mile efficiency, and delivers greater convenience and accessibility for Romanian consumers, including those in underserved regions.
- Around 1,000 Meest Point locations to be launched in the first phase of the partnership
- Long-term expansion planned across the full Poșta Română postal network
- Scalable nationwide infrastructure supporting Romania’s growing eCommerce market
- Improved access, lower delivery costs and greater flexibility for international merchants
- Increased convenience, reliability and accessibility for Romanian consumers
Activating Romania’s Largest Physical Postal Network
At the core of this partnership is Poșta Română’s nationwide infrastructure, which reaches communities across urban, semi-urban, and rural regions. By integrating Meest Point services into its offices, Poșta Română further enhances the role of its infrastructure in supporting digital commerce and modern parcel delivery solutions.
This initiative reflects Poșta Română’s ongoing transformation and commitment to adapting its national network to the evolving needs of the eCommerce ecosystem.
Romania’s eCommerce Market and Infrastructure Needs
Romania’s eCommerce market has entered a stage where continued growth depends not only on consumer demand, but also on logistics infrastructure capacity. As online order volumes rise and delivery expectations become more demanding, the market requires scalable, nationwide delivery solutions rather than infrastructure concentrated only in major cities.
“This partnership reflects Poșta Română’s commitment to supporting the sustainable growth of Romania’s eCommerce market. By integrating Out-of-Home delivery solutions into our nationwide network, we are strengthening logistics infrastructure, expanding access in underserved regions, and enabling more efficient and cost-effective last-mile delivery. Together with Meest, we are building a scalable framework that supports businesses, consumers, and the long-term development of digital commerce in Romania”, mentioned Valentin Ștefan, CEO Poșta Română.
Activating National Infrastructure for Digital Commerce
“Through this cooperation, we’re activating one of the most extensive physical networks in the country and integrating it into Out-of-Home delivery ecosystem. Working with Posta Romana is a step to bring more convenience for consumers, expand access in underserved regions and support ecommerce through a wide network of national infrastructure with accessible tariffs”, claims Andreea Radu, Country Manager of Meest Romania and Hungary.
Structural Impact on the Romanian Logistics Landscape
For the Romanian market, this cooperation represents a structural step. Poșta Română’s nationwide presence enables parcel services in regions where private logistics infrastructure is still developing. By leveraging this footprint, the partnership helps close part of the infrastructure gap that naturally emerges in fast-growing eCommerce markets.
Business Benefits for International Merchants and Retailers
From a business perspective, the partnership increases operational efficiency, improves last-mile flexibility, and supports growing cross-border parcel flows. For international merchants and retailers shipping to Romania, it means greater reliability, wider reach, and consistent service standards. Sustainable eCommerce growth depends on the alignment between demand and infrastructure, and this collaboration provides a practical response to that need.
Foundation for Long-Term Growth
Meest Point is a unified PUDO network operating under a single service standard across multiple European markets, designed to simplify cross-border eCommerce logistics for merchants. By combining Meest’s international delivery expertise with Poșta Română’s extensive physical network, the partnership establishes a strong foundation for future network expansion and long-term market growth in Romania.
About Meest:
- 39.4 million parcels handled globally in 2025
- Operations in over 24 countries worldwide
- 7 core CEE markets with local branches and cross-dock facilities
- More than 3,000 in-house couriers
- 18 global sorting and transshipment centers
- Planned network of 50,000+ Meest Point locations in CEE within 3 years
About Poșta Română
With a history of over a century and a half and a presence in every community, Poșta Română remains a symbol of the connections between people, of messages that travel across distances, and of the continuity of the values that define Romania.
Poșta Română, the largest postal and logistics services company in Romania, continues to strengthen its commitment to transatlantic and European values by providing modern and efficient solutions to meet the demands of the local and international markets. Through a blend of tradition and innovation, Poșta Română remains a trusted partner for its customers, both in postal and courier services as well as in advanced logistics, actively contributing to Romania’s integration into the European and global context.